In today's metropolitan India, a 10 minutes delivery has become popular. After the success of Zepto and Blinkit, Zomato is the latest company to enter the battle for delivery inside 10 minutes. These 10-minute delivery firms undoubtedly provide an incredible amount of ease to their customers; but, how is any of this really feasible? Let's take a look at the 10-minute delivery concept and see how it truly functions, shall we?

What is going on behind the scenes with the order?

When an order is placed through a mobile customer app or a web portal, two things take place simultaneously: first, the delivery team is notified to get the order ready as quickly as possible, and second, an automatic delivery order is created that includes the specifics of where the delivery should be made. There is no time to throw away at this point. As a result of the very effective layouts of the dark shops, the employees take fewer than sixty seconds to pack all of the goods of an online purchase.

What exactly is a dark store?

A retail distribution centre or warehouse that caters solely to online buyers is referred to as a "omnichannel fulfilment centre." The 10-minute delivery concept relies heavily on dark stores as its primary distribution point. Dark stores may give the impression of being miniature warehouses because of their proximity to clients in comparison to the traditional fulfilment centres used by online merchants, but in reality, they are much more than simple storage locations. The foundation of their business is built on digitalization and automation.

Every every second is significant.

The pace at which the workers are able to complete their tasks is astonishing and fascinating at the same time. And why on earth not? After all, at the end of the day, they have to bring your goods to your front door within no more than ten minutes! The only thing that stand-by couriers are need to do is pick up the finished bag and use their smartphone to begin the delivery task. Businesses who provide instant delivery are depending on data to figure out how to shorten delivery times whenever it is feasible and to maximise the fleet's utilisation rate whenever it is viable to do so.

Objections to the the 10-minute model

Even if the prompt delivery of services is beneficial from the perspective of the consumer, it might inadvertently establish a harmful precedent, which may have a disastrous impact on the well-being of the delivery partners. These delivery partners, who sometimes work shifts of ten to twelve hours a day, are already subject to a significant amount of stress and run the risk of being involved in accidents. The combination of a low income, an increasing cost of living and high gasoline expenses, as well as problems in their personal life, can be difficult for such people.

The 10-minute approach has been met with scepticism.

Skeptics argue that corporations will be unable to expand their operations beyond Tier-1 cities since this model cannot function outside of those locations. People in India who use the internet are being questioned about whether or not they require these sorts of services at all. However, the businesses are placing a significant amount of their focus on the mini-warehouse models, which they claim have been important in the achievement of good customer experience metrics.

Only time will tell these companies survive the tide of time or not!