The Success Story of Adobe

Rohan Verma

Adobe Inc., which used to be called Adobe Systems Incorporated, is a software company that offers a line of products and services used by professionals, marketers, knowledge workers, application developers, enterprises, and consumers to create, manage, deliver, measure, optimise, and engage with compelling content and experiences across multiple operating systems, devices, and media.

The needs of creative professionals are met by the company's Creative Cloud. How did Adobe get started, though? Let's take a look at how Adobe has done so well.

What is Adobe?

how does it work?


Adobe Inc., which used to be called Adobe Systems Incorporated and was started in 1982, is an American company that makes software for printing, publishing, and making graphics. Its main office is in San Jose, California, in the United States. Adobe focuses on making software for multimedia and creativity. In recent years, it has also started making software for digital marketing.

Products and Services from Adobe

Adobe makes a lot of different things. The company says that it has more than 56 apps, including software for graphic design, web design, video editing, animation, visual effects, audio editing, Elearning, and server software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), Adobe Creative Suite, and its successor Adobe Creative Cloud.

History and founders

John Warnock and Charles Geschke began the business in 1982.
While working at Xerox Corporation's Palo Alto (California) Research Center (PARC), the two computer scientists made a special programming language for describing the exact position, shape, and size of objects on a computer-made page. This page description language, which was later called PostScript, used math to describe things like letters and graphics without mentioning any particular computer or printer. When Xerox said they wouldn't sell this technology, Warnock and Geschke started their own company and named it Adobe after a creek near their homes.

Investors, and Money

Adobe has gotten $2.5 million in funding in 1 round. This was a round of funding led by Apple on October 1, 1984. Adobe has put money into more than 26 companies. The last time Adobe put money into a company was on September 14, 2021, when it put $26 million into the Series B round of Truepic. After putting $10 million into Zeroheight, it put another $13.7 million into Tiled.


One of the most impressive things they did was change from being a licenced software company to a cloud-only company. This was a very expensive and hard process that is almost impossible for a company to do right, but Adobe did it, making a permanent place for itself in an industry that is always changing. Over the past 35 years, Adobe has had to make a lot of tough decisions about its products, change and reorganise its business, and still keep its core audience. Adobe ended 2017 with annual sales of more than $7 billion and a market value of more than $95 billion. This shows that the decisions they made paid off.

Growth and Money Made

Adobe was founded in 1982 and has grown by leaps and bounds since then. Since 1986, it has been trading on NASDAQ under the ticker symbol "ADBE." In 2018, Adobe made $9 billion, which is 54.2% more than in 2016. By 2021, its sales were expected to rise by 53%, to nearly $14 billion. In Q4 of FY21, the company hit this goal by making more than $15 billion in sales. The total amount of money Adobe makes in FY21 is $15.79 billion, which is a 20% increase from FY20.

Future Plans

Adobe is working on making its products better and making them bigger. Along with that, the company is also investing a lot in the future and getting ready for it. Adobe wants to help customers bring all of their data sources together so that website users all over the world can have better, more personalised experiences. Adobe's plan for growth is to grow its target market by a lot, to about $128 billion by 2022, mostly by taking advantage of the shift to digital business and experiences.

What it takes to be successful

From the frustration that made them leave Xerox in the first place to the success of Adobe, there are many lessons to be learned. Never be a one-product company; you can't just transfer technology; you need to add brainpower and hire good professionals; and as founders, you need "the intellectual capability, inherent honesty, ethical behaviour, and principles by which you live your personal and business lives."

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